A Quiet Luxury: Since its debut in October 2012, luxury label Maiye thas been capturing hearts across the world by embracing traditional artisanal techniques – a rarity in a typically lacquered fashion industry. Alina Kulesh uncovers Maiyet’s world – its philosophy, work and inspirations. (The Genteel)
Maiyet’s quiet and luxurious aesthetic caught my eye mid-2012, and without any over-exaggeration their designs and campaigns literally took my breath away. I find many high-fashion labels are often trying too hard, so much so that their clothes, etc. feel so forced. Maiyet’s designs seem organic, relaxed yet luxurious, and definitely…easy. And there’s something sexy about easiness and comfort.
Besides designing great goods, their branding (strategy and its transparency) is smart, and is working wonders. Read the full designer profile on The Genteel.